This is what Prashant Jain, Marketing Director-India of HP told BrandEigen. "Stories@Scale. BrandEigen's framework to segment the audience is a breath of fresh air. BrandEigen's segmentation approach is led by nuances of human stories, not led by attributes. What's even more useful for our lead brand's Target Group Task Map is the quantification of the stories and therefore, the segments."

This is what Pulkit Dhawan, Founder of RJU-Riverine Bodycare, told BrandEigen "We love the way BrandEigen has a real-time product feedback approach for our launches. It's hybrid. It's Quant-Qual. Quant is all WhatsApp-based real-time responses and scores, almost at the moment of usage. Zero lag. Good, they cracked this approach. It's agile and authentic. Exactly what start-ups need."

This is what Harsha Mittapalli told BrandEigen ”We are start-ups. Research is very revealing. What we love about BrandEigen is that they built the proposition with their marketing knowledge. Tested them as well. They prepared the product briefs as per consumer needs & desires. Even helped to scout the CMOs for manufacturing. We loved their end-to-end research and consulting approach.”