STORIES @ SCALE
Is your innovation based on human stories? Story-based triggers & barriers help to position
your brand in the most consumer relevant manner.
Approach
We listen to the most remarkable critical adoption stories from people. We decode the context, influence, triggers, barriers. We find similarities in stereotypes. We help your brands to break them.
Deliverables
Triggers & Barriers for adoption. Motivators & Reinforcers for repeats. An enriched product story. What should be your desired archetype, insight platform & job-to-be done? What should be the foundation for your future comms?
Evidence
We heard the remarkable stories of people’s adoption of e-learning courses, for an edu-tech brand. We deciphered four distinct parent-child segments, each one having their own sets of triggers & barriers. We helped choose one TG segment which ties up the most with the brand. We crafted a relaunch proposition hyper-personalized for this parent-child segment. Click for the top 5 learnings which can help you.
- $$
- A Month
