Brand Eigen

'INSIGHTS TO ACTION’ TUTORIALS

10+ video snippets on how ‘insights can be transformed into action’ as per our experience in insights, marketing & business development.

Use the indirect approach and try to hear the unsaid

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Keep Brand Proposition in mind and try to find out the underlined context

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Involve your personal experience

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Reach beyond the Target Group

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Discomfort in price will add value to your product

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Judge the behavior by pitching higher or lower price than you intend

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Talk about Packaging by changing order of the conversation

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Channel equity to be considered

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Check for the budget before investing

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Have an early conversation with your board

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