MARKET DEVELOPMENT consulting

MARKET DEVELOPMENT is different from Share Gain. Its tough to crack but the returns are disproportionate. Its about expanding the market & taking a disproportionate share. Be the first brand to capture the new users & have an advantage on loyalty

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GAIN SHARE consulting

You cannot maintain share. At all times, the intent should be to grow. Grow competitively. Focus on competitive growth gets stronger if your innovation pipeline is always alive and kicking. Key is to maintain a pulse on both the outside and the inside.

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COMMUNICATIONS & MEDIA consulting

No point in innovations launch if there’s no support of communications. Each major innovation requires atleast 3 years of above-par support. NPDs under the same brand should borrow from the mother brand. How do you build an overarching comms framework?

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