You cannot maintain share. At all times, the intent should be to grow. Grow competitively. Focus on competitive growth gets stronger if your innovation pipeline is always alive and kicking. Key is to maintain a pulse on both the outside and the inside.
Get in TouchHave we found out a significant chink in the armour amongst our competition which gets reflected in consumer (dis)satisfaction?
Do we have a significant competitive edge in our product as experienced by consumers? Do we have some numbers behind it?
Is there an opportunity to co-develop a consumer-centred claim vis-à-vis the competition on a driver which is getting stronger in adjacent categories?
Is there a potential signature asset which has received significant recalls in recent consumer tests, but we have not noticed it due to inertia?
Do we have a significant tailwind in our category experience which is reflected in trends of atleast 3 adjacent categories?
Are there some emerging drivers in the market which the competition hasn’t acted on & you can have a first mover advantage?
Is the marketplace getting ruptured with new e-dynamics which can bring in unique availability opportunities?
Why BrandEigen? We have learnt Market Development in the right organizations with hard-core experience in break-through brands & across markets. Our experience in research & marketing places us ideally to consult you for business actions & KPIs. That’s why we are 70% research: 30% marketing.
Expect a reply within the next 4 hours.