MARKET DEVELOPMENT is different from Share Gain. Its tough to crack but the returns are disproportionate. Its about expanding the market & taking a disproportionate share. Be the first brand to capture the new users & have an advantage on loyalty.
Get in TouchAt what stage of the category would you have the maximum opportunity to break the boundaries of the market?
Is your brand well-positioned to expand the market to attract the non-users of the current category?
Have you identified your source of growth through market evidence?
Who would be the early adopters in case you want to expand the pie? Is there a way to identify the fringe?
Do you have the right messaging and a long-term plan to break the inertia among the non-users?
Have you shaped your product / service to create the maximum impact among the fringe users?
Have you thought of something relevant & unique to appeal to the fringe at the Zero Moment of Truth?
Do you have a descriptor which attracts the eye and the senses in a 6 seconds time span?
What’s a modern-day media (incl digital) & influencer strategy to get the max impact wrt reach & awareness?
Why BrandEigen? We have learnt Market Development in the right organizations with hard-core experience in break-through brands & across markets. Our experience in research & marketing places us ideally to consult you for business actions & KPIs. That’s why we are 70% research: 30% marketing.
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