EARLY TURNOVER ESTIMATOR
Aiming to build a mn $ business? Estimate the best-case turnover at the onset.
Build a robust market logic to your ambitions & investments.
Approach
We use your existing data, rest from www. We triangulate retail & panel data for the turnover estimation. We assume realistic media investments to ensure the reach.
Deliverables
What markets, what channels, what demographics can achieve this turnover? What should be the trial & repeat rates, you should target? What are the media ratios to target to achieve your ambition?
Evidence
A skin care start-up approached us with their proposition. Q: What can we achieve? We worked with the market data, looked at the evidence of successful innovations & build in realistic assumptions from our experience of running P&Ls. The turnover estimate helped them to define the portfolio, markets & target group. Click for the top 5 findings which can help you.
- $$
- A few weeks
