CONSUMER PRODUCT LABS
Your product / service should speak for itself. How do you make the experience viral? Recycle & replicate in people’s homes, not in the labs.
Approach
We create mini labs in people’s homes. We engage real-time (e.g. WhatsApp) & get scores @ the moment of truths. Qual or quant, we apply the same real-time principles.
Deliverables
What attributes create trial intent? What are the ones to reinforce for repeats? We provide a value-classification matrix. What are those must-haves vs nice-to-haves? Is your product a greater fit for some moments of the day / lifestyle situations?
Evidence
A home care product of an MNC needed to adapt to the Indian eco-system. In-depth usage shows an equal importance of the format as well as the implement. Technical observation shows a significant time reduction when the product attributes synergize with the implement attributes. Higher delights at a lower cost. Click for the top 5 learnings which can help you.
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