E-COM INNOVATIONS FORECASTING
Does your e-com launch pass the 5 key rules for an e-conversion?
Estimate how many users, repeats will your product / service get?
Approach
We enable people to navigate the search & social space. Create influence. Then they land in a near-real e-com space. They think & decide to purchase / not. We curate & measure the outcomes.
Deliverables
The e-com shelves are like Discrete Choice Conjoint Model tasks for us. We can measure trialists & their purchase frequencies. Who would be your Source of Growths? Which e-media pathway gives the best returns? All these & more.
Evidence
We first did this experiment with the world’s top forecasting research agency for a global OTC brand. This approach got us selected as finalists at the top-most APAC market research event in 2020. The traditional GTM gave a thumbs down to the launch while a different set of e-pathways cleared the action standards for an e-com launch. We could take a clear decision of how to launch.
- $$$
- A Month
